The Innovation Collective

The Innovation Collective is a global community of consultants, project managers, creatives & experts with a love and passion for innovation.

We can...

Deepen your connections

with our consumer intelligence

Awaken your curiosty

with our immersive events

Fuel your imagination

with our provocative stimulus

Supercharge your squad

with our talent bank

Our collective wisdom & experience allows us to provide a range of ‘Plug and Play’ support services for Agencies, Consultants and Brands to tap into during any or every stage of the innovation journey.

Chloe Martin and Rosie Frost

Headed up by directors Chloe Martin and Rosie Frost, The Innovation Collective can project manage an entire process or provide the necessary bolt on solutions for various stages of your project such as an injection of stimulus for an ideas session or designing and running your consumer insight segment.

We operate globally so can make anything possible wherever you need us in the world!

Our Clients

What our clients say

Rosie is super-smart innovator who grabs a challenge and tells it who is boss. She is brilliant at getting to the nub of a problem quickly and presenting recommendations and thoughts in an easy to understand way. Such a good energy to have around.

- Kate Brundle, Business Development & Marketing Director at Livity

Throughout the last 3.5 years, Chloe & The Innovation Collective have been an asset for our team. They combine both research for innovation and project management skills, which is usually very hard to find and expensive to outsource! Chloe has turned into one of our go to people/agencies, promising both high quality and high sense of ownership.

- Ran Merkazy, Senior Product Innovation Manager, Samsung

Rosie is a massive ball of passion and energy when it comes to innovation. She is a skilled people manager, instantly gaining the respect and commitment of her team as well as a truly original thinker when it comes to cracking some of the biggest innovation challenges out there. A true catalyst of any team she is in.

- Joe Spence, Innovation Futurist at Diageo

Chloe has been my right hand woman on innovation projects all around the world for almost 9 years (!). She’s a brilliant mix of being super organised + being a great creative spark. That combination is how she makes magic happen and why she’s gold-dust as part of the team.

- Jo Foster, Founder of boom innovation Ltd

Rosie is superb at managing innovation projects. Not only does she make things happen (without fail) but Rosie also adds her own creative slant which always makes things ten times better. She is great in front of a group, superb with consumers and has the ability to shift between strategy and detail. Rosie is also excellent at managing people, doing so in a very human and fun way.

- Matt Bolton, Partner at Upping Your Elvis

As a previous colleague, I am always delighted to hire Chloe to assist in managing creative projects. She’s focused, flexible, reliable, creative, energetic and has great judgement.  Her skills range from visual to written creative work as well as project management and idea generation. She’s also extremely personable and great to work alongside.

- Liz Evenden, Innovation Consultant, The So Team LLP

Rosie brings both smart and incredible energy to the innovation challenges she works on. Working with her at What If she is uncompromising in her work attitude and commitment to quality. Her hugely creative attitude means everyone benefits from both her energy and insight. Rosie was the beating heart of the team and I will miss having her around for the fun, energy and laughs.

- Tobias Rooney, Innovation Director at ?What if! Innovation Partners

Chloe tackles every project with enthusiasm, creativity and a very practical approach. Clear communication, good planning and a great sense of humour too. I would recommend Chloe for sure!

- Lou Burrow, People Director, ?What If! Innovation Partners

It went brilliantly. I had loads of positive feedback on the boards, which people found incredibly helpful. We ended up with two questions which prompted some really interesting debate and the whole thing went really quite seamlessly. Thank you so much for all your help, it was completely invaluable!

- Richard Lennon, Penguin

In the middle of session but just had to say the stimulus exhibition is beyond my dreams!!!  It is so damn amazing guys and the clients are buzzing.

- Becky Rea, Business Three Zero