Chloe Martin


I spent 6 great years managing global projects for London based Innovation agency ?WhatIf! before leaving the daily grind of a full-time job for the freedom of self-employment (and even longer hours as it turned out!).  After 5 years flying solo I decided it was time to get some buddies. So, I joined forces with the formidable Rosie Frost and created

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Rosie Frost


Rosie has worked in innovation for over 7 years helping clients find creative solutions using insight and fresh thinking to grow their products or brands. She’s worked across a broad range of sectors and categories at one of the leading innovation agencies, where she headed up the Producer team before moving on to innovation Consultant.

She loves nothing more than working collaboratively with small groups of spirited people with …

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Diana & Meg


Diana and Meg are Producer Directors who have amassed 20 years in the broadcast television industry. They’ve worked on a diverse range of TV shows including Horizon, Wonders of the Universe and The Culture Show as well as Live at the Apollo, Gavin and Stacey and The Mighty Boosh!

As part of The Innovation Collective they’ve produced project documentaries for brands such as LEGO, ecco and Lab Innovation.

Their wealth of cross …

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Rebecca Wilson AKA ‘Rebs’

sq rebs

Rebs is an talented Project Producer who’s worked in Innovation for the past 5 years, specialising in retail experience projects. She’s brilliant at making sure logistics run smoothly, designing and sourcing creative stimulus and co-leading workshops. She’s worked all over Europe and the US.

Rebs also has her own business, Yoga Will Save the World, selling yoga gifts to shops and studios in London, Paris and Australia. She designs all …

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Clare Warde


Clare is not only an experienced Project Producer but also a talented actor. The marriage of her creativity and practical skills make her the perfect choice when it comes to innovation projects. Her interest in the human psyche is something that influences both her acting roles and project work and she loves nothing better than getting stuck into a meaty consumer insight project.

Clare combines working as a freelance Project …

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Lize Theron

Little Miss

Lize is a Graphic Designer and Project Producer. Having worked in innovation and advertising for over 10 years, she has tackled many creative challenges collaborating with clients across Europe, Africa, USA and New Zealand. 

She’s at her happiest when she’s using her design skills to conceptualise and create stimulus, session materials and project output, and loves the variety that comes with working across sectors.

After calling London home for nearly 9 …

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Sarah Dryden


Sarah is an experienced and talented events and project producer.  Having executed and run events for the last 10 years she has a wealth of experience in everything from large-scale conferences to smaller innovation workshops.

Her extensive black book means she has access to the best suppliers and venues.  Having worked with world-renowned keynote speakers she can help you find that added inspiration you need for your events.

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Sarah Peachey


Sarah is an innovation project producer and brand consultant. She thrives on challenge and has tackled innovation projects for leading global clients across Europe and Africa, ranging from senior leadership events and customer vision projects to mobile network brands and in-store retail trials. Previously a member of the sought-after brand team at Cancer Research UK she has a great eye for detail and a flair for building engaging brands …

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